[Profile] Sayantan Das: The Visionary Who Swapped Food Delivery for Fresh Juice

The Profile Snapshot

In the dynamic landscape of Malaysian entrepreneurship, few figures embody the spirit of agile, cross-industry leadership quite like Sayantan Das. Once at the helm of a regional tech giant's local operations, he has now pivoted to champion a mission of health and wellness, proving that core leadership principles transcend sectors.

• 👨‍💼 Name: Sayantan Das
• 🏷️ Role: Co-Founder & CEO, The Jus Lab
• 🔑 Key Superpower: Scale Operator & Brand Visionary

The Catalyst: Why It Matters

Sayantan Das is making headlines again, but this time, it's for a venture far removed from the world of food delivery apps. His cold-pressed juice brand, The Jus Lab, has successfully secured US$1 million in a seed funding round led by Gobi Partners. This significant vote of confidence from a top-tier venture capital firm signals not just the potential of the health beverage market, but also the immense faith investors place in Das's ability to build and scale a consumer brand from the ground up.

The Leadership Dialogue: Inside The Mindset

Reflecting on the transition from managing a vast, established platform to nurturing a nascent brand, Das speaks with a calm, measured conviction. He emphasizes that the core challenge—and thrill—remains fundamentally the same: understanding and serving the Malaysian consumer. "At foodpanda, we mastered logistics and convenience," he notes, leaning forward. "At The Jus Lab, we're mastering nutrition and trust. Both are about delivering a promise reliably."

When discussing the seed funding, his perspective shifts from founder to strategist. He candidly admits that while the capital is crucial for scaling production and distribution, the true value lies in the partnership. "It's about aligning with investors who see beyond the juice bottle," he explains, his eyes lighting up. "They see a scalable model for proactive wellness, a brand that can define a category in this region. That shared vision is the real fuel." His mindset is a blend of operational precision learned in the hyper-competitive delivery wars and a newfound passion for creating a product that impacts daily well-being.

Career Milestones & Achievements

• Spearheaded the growth of foodpanda Malaysia as its CEO, navigating the intense competition of the food delivery sector and cementing its market position.
• Successfully led a major career pivot from tech executive to F&B entrepreneur, co-founding The Jus Lab to address a gap in the accessible wellness market.
• Secured US$1 million in seed funding from renowned VC Gobi Partners, validating both the business model and his leadership in a new domain.
• Built and scaled a consumer-facing brand from concept to a funded venture, demonstrating versatile leadership skills applicable across industries.

The Editor's Take

Sayantan Das represents a new archetype of the Malaysian business leader: the agile cross-pollinator. He is not defined by a single industry but by a transferable skill set—strategic scaling, consumer obsession, and resilient leadership. His journey underscores that in today's economy, the ability to pivot and apply deep operational knowledge to fresh problems is a supreme advantage. Das is more than a former CEO; he is a case study in adaptive leadership.

• 👁️ Visionary Thinking: 8/10 (Demonstrates clear vision for category creation in wellness)
• ⚡ Execution Capability: 9/10 (Proven track record of scaling operations in two vastly different fields)
• 🌟 Industry Influence: 7/10 (Growing influence in the F&B/wellness startup ecosystem, building on prior tech reputation)

"True disruption isn't just about technology; it's about changing daily habits. Whether it's ordering a meal or choosing a drink, you're competing for a moment in someone's routine. Win that moment with consistency and purpose."