[Profile] Eugene Cheong & Bryan Koh: The Visionaries Democratizing Video Creation for Southeast Asia

The Profile Snapshot

In the bustling tech hubs of Southeast Asia, a new breed of founder is emerging: one that builds not just for Silicon Valley, but for the unique, mobile-first, and creatively vibrant markets of the region. Eugene Cheong and Bryan Koh, the Singaporean co-founders of Viddsee, embody this shift. Their platform, often dubbed the "Wix for Videos," is empowering a generation of storytellers and marketers.

• 👨‍💼 Name: Eugene Cheong & Bryan Koh
• 🏷️ Role: Co-Founders of Viddsee
• 🔑 Key Superpower: Product Vision & Community-Centric Growth

The Catalyst: Why It Matters

Viddsee recently launched a groundbreaking feature allowing users to create professional-grade, 30-second social videos for free. This move directly challenges the complexity and cost barrier of traditional video editing software, placing powerful creative tools directly into the hands of SMEs, content creators, and everyday users across Malaysia and the region. In an era where video dominates digital communication, their push to democratize access is a significant headline for the regional business and tech landscape.

The Leadership Dialogue: Inside The Mindset

Speaking with Eugene and Bryan reveals a partnership built on complementary strengths and a shared, almost missionary, belief in the power of local stories. Eugene, with his background in film and community building, reflects on the journey with a creator's heart. "We started Viddsee to showcase Southeast Asian short films," he shares, his passion palpable. "But we quickly saw a deeper need: the tools to create were gatekept by complexity and cost." This insight became their north star.

Bryan, the technical architect of the duo, leans forward as he breaks down their strategy. He emphasizes with conviction that their goal was never to clone Western models. "The 'Southeast Asia-first' mindset is everything," he states. "Our users are on mobile, they need speed, simplicity, and templates that resonate with our cultural context—from Raya greetings to local holiday sales." He candidly admits that building for this scale and diversity is their greatest technical challenge, but also their most defensible moat.

When discussing the Malaysian market specifically, their eyes light up. They see a nation brimming with entrepreneurial energy and creative talent, often hindered by resource constraints. "Malaysian businesses, from the pasar malam vendor to the KL-based startup, understand the power of video to connect," Eugene observes. "We're just here to remove the friction."

Career Milestones & Achievements

• Spearheaded the pivot from a curated short-film platform to a full-stack video creation suite, securing key funding rounds to fuel regional expansion.
• Built and scaled a massive community of over 50 million viewers and creators across Southeast Asia, establishing Viddsee as a homegrown digital storytelling powerhouse.
• Led the product development of the AI-driven, template-based video maker, a decision that directly addressed the SME and creator economy's pain points.
• Forged strategic partnerships with major regional telcos and tech platforms, integrating Viddsee's tools to reach millions of new users.
• Consistently championed Southeast Asian content, providing a launchpad for countless local filmmakers and digital marketers.

The Editor's Take

Eugene Cheong and Bryan Koh represent the empathetic technologist—leaders who blend deep product intuition with a genuine desire to uplift their community. They are not merely selling software; they are enabling economic and creative participation in the digital economy. Their leadership is defined by patient, community-focused building rather than explosive, buzz-driven hype.

• 👁️ Visionary Thinking: 9/10 – Saw the gap between content consumption and creation early, and pivoted to own the tools layer.
• ⚡ Execution Capability: 8/10 – Demonstrated ability to evolve a product and business model while maintaining core community trust.
• 🌟 Industry Influence: 7/10 – Growing influence as key enablers of the regional digital content and SMB marketing ecosystem.

"The future of Southeast Asian digital storytelling won't be just about consuming content, but about empowering everyone to become a creator. The tools must be invisible, letting the story shine." – Eugene Cheong & Bryan Koh